//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Boyland, Emma"
~subject:"Direct marketing"
~subject:"Online-Marketing"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Direct marketing
Online-Marketing
Advertising
1
Advertising effects
1
Age group
1
Altersgruppe
1
Brand management
1
Children
1
Computerspiel
1
Consumer behaviour
1
Internet marketing
1
Jugendliche
1
Kinder
1
Konsumentenverhalten
1
Markenführung
1
Psychology of advertising
1
TV advertising
1
Target group
1
Video game
1
Werbepsychologie
1
Werbewirkung
1
Werbung
1
Youth
1
Zielgruppe
1
adolescents
1
advergames
1
advertising format
1
advertising processing
1
affective responses
1
age differences
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Conference proceedings
Konferenzbeitrag
Article in journal
1
Aufsatz in Zeitschrift
1
Conference paper
1
Language
All
English
1
Author
All
Boyland, Emma
Gómez-Suárez, Mónica
2
Veloso, Mónica
2
Alegret Cotas, Alejandro
1
Ariyanti, M.
1
Awan, Asif
1
Bekdache, Salwa
1
Bernritter, Stefan F.
1
Bezes, Christophe
1
Bonatti, Alessandro
1
Breitsohl, Jan Christian
1
Burnaz, Şebnem
1
Cordella, Paolo
1
Dada, Shehrazed
1
Dineva, Denitsa Petrova
1
Easwaramoorthy Rangaswamy
1
Engel, Larry
1
Esteban-Millat, Irene
1
Farah, Maya F.
1
Frasquet Deltoro, Marta
1
Garrod, Brian
1
Ghose, Anindya
1
Goldfarb, Avi
1
Goldstein, Daniel G.
1
Goot, Margot J. van der
1
Grigaliūnaitė, Viktorija
1
Grubor, Aleksandar
1
Guven, Faruk
1
Idota, Hiroki
1
Indrianti, Y.
1
Jazi, Salima
1
Joy, Gemini V.
1
Jung, Yoonhyuk
1
Kerkhof, Anna
1
Khalid, Ifra
1
Kosasih, Wibowo
1
Krafft, Manfred
1
Kwak, Dong-Heon
1
Lahuerta Otero, Eva
1
Lambrecht, Anja
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->