Boztug, Yasemin; Reutterer, Thomas - Sonderforschungsbereich 649: Ökonomisches Risiko, … - 2006
Models, Market Basket Analysis, Cross-Category
Efiects, Segmentation
JEL-classiflcation: C31, C33, C35, C63, M31
1 …-category efiects is called for. In the next
section, it is brie y reviewed that conventional approaches to market basket analysis … difierent schools of thought
prevalent in the literature on market basket analysis in a stepwise manner. Within this
analytical …