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~person:"Brüggemann, Felix"
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Brüggemann, Felix
Pekkola, Sanna
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing
industrial
service
shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
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