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~person:"Brabänder, Christian"
~person:"Bradford, Scott C."
~person:"McQuitty, Shaun"
~person:"Zerres, Christopher"
~source:"econis"
~type_genre:"Handbook"
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Handbuch Marketing-Controlling : Grundlagen, Methoden, Umsetzung
Zerres, Christopher
(
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2021
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5., erweiterte und überarbeitete Auflage
Persistent link: https://www.econbiz.de/10012316813
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Handbuch Marketing-Controlling : Grundlagen - Methoden - Umsetzung
Zerres, Christopher
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2017
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4., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011634273
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Handbuch Marketing-Controlling
Zerres, Christopher
(
ed.
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Zerres, Michael P.
(
contributor
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2006
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3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003108983
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