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~person:"Bradford, Kevin"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Verkaufspersonal"
~type_genre:"Aufsatz im Buch"
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Handbook of business-to-business marketing
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Salesperson effectiveness : a behavioral perspective
Bradford, Kevin
;
Weitz, Barton A.
- In:
Handbook of business-to-business marketing
,
(pp. 417-432)
.
2012
Persistent link: https://www.econbiz.de/10009500136
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