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~person:"Bradlow, Eric T."
~person:"Mulley, Corinne"
~person:"Munizaga, Marcela A."
~subject:"Data mining"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzbeitrag"
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Marketing letters : a journal of research in marketing
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Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
2
Workshop 5 report: Harnessing big data
Sánchez-Martínez, Gabriel E.
;
Munizaga, Marcela A.
- In:
Research in transportation economics
59
(
2016
),
pp. 236-241
Persistent link: https://www.econbiz.de/10011706893
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