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~person:"Bradlow, Eric T."
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Consumer behaviour
12
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12
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10
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Bayes-Statistik
8
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8
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customer lifetime value
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Bradlow, Eric T.
Nijkamp, Peter
768
Nijkamp, P.
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Ravallion, Martin
608
Franses, Philip Hans
476
Hasan, Iftekhar
474
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Stulz, René M.
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Lev, Benjamin
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Claessens, Stijn
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278
Klasen, Stephan
275
Whalley, John
268
Görg, Holger
264
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262
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256
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INSEAD-Wharton Alliance Center for Global Research & Development
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of marketing research : JMR
13
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing letters : a journal of research in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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11
Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
Saved in:
12
Commentary on "Predicting customer value using clumpiness from RFM to RFMC"
Rao, Vithala R.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 213-215
Persistent link: https://www.econbiz.de/10010515910
Saved in:
13
Commentary on "Predicting customer value using clumpiness"
Kumar, Vineet
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 209-213
Persistent link: https://www.econbiz.de/10010515915
Saved in:
14
Predicting customer value using clumpiness : from RFM to RFMC
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10010515923
Saved in:
15
Stockpiling points in linear loyalty programs
Stourm, Valeria
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
Saved in:
16
Reflections on the replication corner : in praise of conceptual replications
Lynch, John G.
;
Bradlow, Eric T.
;
Huber, Joel
;
Lehmann, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 333-342
Persistent link: https://www.econbiz.de/10011428851
Saved in:
17
Testing Behavioral Hypotheses Using an Integrated Model of Grocery Store Shopping Path and Purchase Behavior
Hui, Sam K.
;
Bradlow, Eric T.
;
Fader, Peter S.
- In:
Journal of consumer research : JCR ; an …
36
(
2009
)
3
,
pp. 478-493
Persistent link: https://www.econbiz.de/10008312253
Saved in:
18
Model selection using database characteristics : developing a classification tree for longitudinal incidence data
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 188-205
Persistent link: https://www.econbiz.de/10010358791
Saved in:
19
The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Saved in:
20
PIE : a holistic preference concept and measurement model
Kim, Hye-jin
;
Park, Young-hoon
;
Bradlow, Eric T.
;
Ding, Min
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 335-351
Persistent link: https://www.econbiz.de/10010380954
Saved in:
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