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Bundling strategy
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The effect of incentives on customer evaluations of service bundles
Andrews MacLelland, Melinda
;
Benedicktus, Ray L.
; …
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 71-76
Persistent link: https://www.econbiz.de/10003909549
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