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~person:"Brager, Laura"
~person:"Morton, Jessica"
~subject:"Event sector"
~subject:"Online-Marketing"
~subject:"Werbung"
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To fit in or to stand out? : an eye-tracking study investigating online banner effectiveness in a media multitasking context
Beuckels, Emma
;
Hudders, Liselot
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 461-478
Persistent link: https://www.econbiz.de/10012650826
Saved in:
2
Qualitative Ansätze in der Veranstaltungsbranche : Wahrnehmungsoptimierung mittels Eye Tracking
Brager, Laura
;
Dinkel, Michael
;
Schwan, Daniel
;
Stein, …
-
2015
-
1. Auflage
Persistent link: https://www.econbiz.de/10011436546
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