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~person:"Braitmayer, Oliver"
~subject:"Customer satisfaction"
~subject:"Markenpolitik"
~subject:"Social web"
~type_genre:"Bibliography included"
~type_genre:"Glossary included"
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Braitmayer, Oliver
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Die Lizenzierung von Marken : eine entscheidungs- und transaktionskostentheoretische Analyse
Braitmayer, Oliver
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1998
Persistent link: https://www.econbiz.de/10000655967
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