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~person:"Brand, Matthias"
~person:"Steiner, Michael"
~subject:"Decision"
~subject:"Konsumentenverhalten"
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Brand, Matthias
Steiner, Michael
Dellaert, Benedict G. C.
8
Sattler, Henrik
8
Eggers, Felix
7
Meißner, Martin
6
Shepherd, Dean A.
6
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5
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5
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Rao, Vithala R.
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4
Denizci Guillet, Basak
4
Fagerstrøm, Asle
4
Kamakura, Wagner A.
4
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4
Louviere, Jordan J.
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Steiner, Winfried J.
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
2
Marketing : ZFP ; journal of research and management
2
Journal of retailing and consumer services
1
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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ECONIS (ZBW)
7
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A user's guide to the galaxy of conjoint analysis and compositional preference measurement
Steiner, Michael
;
Meißner, Martin
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
2
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011873924
Saved in:
2
Providing sustainability information in shopping situations contributes to sustainable decision making : an empirical study with choice-based conjoint analyses
Stöckigt, Gerrit
;
Schiebener, Johannes
;
Brand, Matthias
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 188-199
Persistent link: https://www.econbiz.de/10011883197
Saved in:
3
Preference management and unacceptable attribute levels
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
-
2011
Persistent link: https://www.econbiz.de/10009157648
Saved in:
4
Identifying unacceptable attribute levels in preference measurement : assessing the methodological differences between and relative performance of common methods
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10009554427
Saved in:
5
Identification of unacceptable attribute levels for preference measurement : an empirical comparison of different methods
Helm, Roland
;
Huber, Frank
;
Sattler, Henrik
;
Steiner, …
-
2008
Persistent link: https://www.econbiz.de/10003716931
Saved in:
6
Präferenzmessung : methodengestützte Entwicklung zielgruppenspezifischer Produktinnovationen
Helm, Roland
;
Steiner, Michael
-
2008
Persistent link: https://www.econbiz.de/10003476502
Saved in:
7
EVAS - a new method for the customer-oriented selection of an Evoked-Set based Attribute-Set for preference measurement
Steiner, Michael
;
Helm, Roland
-
2007
Persistent link: https://www.econbiz.de/10003507838
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