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~person:"Brandão, Amélia Maria Pinto da Cunha"
~subject:"Advertising effects"
~subject:"Kundenzufriedenheit"
~subject:"brand equity"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Advertising effects
Kundenzufriedenheit
brand equity
Bekleidungsindustrie
1
Brand
1
Brand image
1
Brand management
1
Clothing industry
1
Consumer behaviour
1
Electronic Word-of-Mouth (eWOM)
1
Fashion
1
Higher education institution
1
Hochschule
1
Internet marketing
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Mode
1
Online-Marketing
1
See Now, Buy Now model
1
Viral marketing
1
Virales Marketing
1
fashion immediacy
1
fashion industry
1
fashion marketing
1
firm-generated eWOM
1
higher Education
1
user-generated eWOM
1
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Aufsatz in Zeitschrift
Reprint
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Brandão, Amélia Maria Pinto da Cunha
Gil Saura, Irene
4
Johnson, Lester W.
4
Khan, Bilal Mustafa
4
Liu, Chih-Hsing
4
Berenguer Contrí, Gloria
3
Gray, David
3
Kaufmann, Hans Rüdiger
3
Lévy Mangin, Jean-Pierre
3
Mirzaei, Abas
3
Paul, Justin
3
Schivinski, Bruno
3
Tran Trung Vinh
3
Ahmad, Amna
2
Baalbaki, Sally
2
Bang Nguyen Viet
2
Baumann, Chris
2
Bhat, Savita
2
Bourgault, Normand
2
Butt, Muhammad Mohsin
2
Calvo Porral, Cristina
2
Chahal, Hardeep
2
Chakraborty, Uttam
2
Chen, Mu-Chen
2
Dutta, Kamani
2
Dwivedi, Abhishek
2
Ekinci, Yuksel
2
Hock, Stefan J.
2
Hsu, Chia-Lin
2
Husain, Rehan
2
Japutra, Arnold
2
Kabst, Rüdiger
2
Keller, Kevin Lane
2
Kim, Jewoo
2
Loureiro, Sandra Maria Correia
2
Luffarelli, Jonathan
2
Manohar, Sridhar
2
Mathur, Manisha
2
Molinillo, Sebastian
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Journal of marketing for higher education
1
Scientific Annals of Economics and Business
1
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ECONIS (ZBW)
2
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Understanding the importance of eWOM on Higher Education Institutions' brand equity
Carvalho, Liliana
;
Brandão, Amélia Maria Pinto da Cunha
; …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 261-279
Persistent link: https://www.econbiz.de/10012695062
Saved in:
2
See now, buy now model : a passport to fashion brand equity
Brandão, Amélia Maria Pinto da Cunha
;
Dourado, Pedro
; …
- In:
Scientific Annals of Economics and Business
67
(
2020
),
pp. 33-55
Persistent link: https://www.econbiz.de/10012668165
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