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~person:"Brandão, Amélia Maria Pinto da Cunha"
~subject:"Bibliometrics"
~subject:"Markenartikel"
~subject:"TCCM framework"
~subject:"research agenda"
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Brandão, Amélia Maria Pinto da Cunha
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Content marketing research : a review and research agenda
Bubphapant, Jitpisut
;
Brandão, Amélia Maria Pinto da Cunha
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-30
Persistent link: https://www.econbiz.de/10014465627
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You ruined our love story, but I just cannot hate you : a moderation-mediation analysis of past experienced brand love and brand hate
Brandão, Amélia Maria Pinto da Cunha
;
Ribeiro, Bruno
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1126-1138
Persistent link: https://www.econbiz.de/10014250713
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