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~person:"Brandão, Amélia Maria Pinto da Cunha"
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Brandão, Amélia Maria Pinto da Cunha
Germelmann, Claas Christian
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"I will always hate you"! : an investigation of the impact of anthropomorphism in online
anti-brand
communities
Brandão, Amélia Maria Pinto da Cunha
;
Popoli, Paolo
- In:
European business review
35
(
2023
)
3
,
pp. 444-466
Persistent link: https://www.econbiz.de/10014280585
Saved in:
2
"I'm hatin' it"! : negative consumer-brand relationships in online
anti-brand
communities
Brandão, Amélia Maria Pinto da Cunha
;
Popoli, Paolo
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 622-650
Persistent link: https://www.econbiz.de/10013173442
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