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~person:"Brandstätter, Marion"
~person:"Ringle, Christian M."
~person:"Sattler, Henrik"
~subject:"Consumer goods industry"
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Consumer goods industry
Brand extension
12
Markentransfer
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Erfolgsfaktor
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Consumer behaviour
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Brandstätter, Marion
Ringle, Christian M.
Sattler, Henrik
Reinstrom, Christian
3
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
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Bündgen, Karolin
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Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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Do we really know how to manage brand extension success?
Ringle, Christian M.
;
Völckner, Franziska
;
Sattler, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009732528
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2
Success factors of private label extensions
Foscht, Thomas
;
Brandstätter, Marion
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10010385233
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