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~person:"Brasel, S. Adam"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Brand management
Konsumentenverhalten
Relationship marketing
Brand
3
Consumer behaviour
3
Markenartikel
3
Markenführung
3
Marketing theory
3
Marketingtheorie
3
Consumer goods
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Brasel, S. Adam
Tadajewski, Mark
19
Grönroos, Christian
13
Sheth, Jagdish N.
13
Armstrong, Gary
9
Verhoef, Peter C.
9
Kotler, Philip
8
Kumar, V.
8
Maclaran, Pauline
8
Vargo, Stephen L.
8
Herrmann, Andreas
7
Lusch, Robert F.
7
Fournier, Susan
6
Albers, Sönke
5
Bruhn, Manfred
5
Burmann, Christoph
5
Foxall, Gordon R.
5
Gummerus, Johanna
5
Heun, Thomas
5
Huber, Frank
5
Aaker, Jennifer
4
Belk, Russell W.
4
Bradshaw, Alan
4
Cova, Bernard
4
Dobscha, Susan
4
Dänzler, Stefanie
4
Gierl, Heribert
4
Kravets, Olga
4
MacInnis, Deborah J.
4
Neslin, Scott A.
4
Palmatier, Robert W.
4
Park, C. Whan
4
Parsons, Elizabeth
4
Arnould, Eric J.
3
Bajde, Domen
3
Brown, Stephen
3
Busser, James A.
3
Chatzidakis, Andreas
3
Dalli, Daniele
3
Donkers, Bas
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Brand management ; Vol. 2
1
Working paper / Harvard Business School, Division of Research
1
Working paper series / Center for Responsible Business, University of California
1
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ECONIS (ZBW)
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When good brands do bad
Aaker, Jennifer
(
contributor
);
Fournier, Susan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003747746
Saved in:
2
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
3
When good brands do bad : brand personalities, acts of transgression, and the evolution of relationship strength
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2003
Persistent link: https://www.econbiz.de/10001764888
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