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~person:"Brau, Henning"
~person:"Chawla, Shailey"
~subject:"Aging population"
~subject:"Quality of life"
~type_genre:"Aufsatz im Buch"
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
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Technology acceptance, social marketing and the design of a mobile health app to support active ageing amongst senior citizens in the Asia-Pacific region
Chawla, Shailey
;
Sabharwal, Jagdeep Kaur
;
McCarthy, Breda
; …
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 239-261)
.
2021
Persistent link: https://www.econbiz.de/10012317886
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