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~person:"Braun, Michael"
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Braun, Michael
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Online display advertising : modeling the effects of multiple creatives and individual impression histories
Braun, Michael
;
Moe, Wendy W.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 753-767
Persistent link: https://www.econbiz.de/10010199751
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