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~person:"Bravo, Rafael"
~subject:"Corporate reputation"
~subject:"Marketingmanagement"
~subject:"Theorie"
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Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions
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Online brand expansion towards the offline setting : which way to go?
Bravo, Rafael
;
Hem, Leif E.
;
Pina, José M.
- In:
Trends in e-business, e-services, and e-commerce : …
,
(pp. 69-89)
.
2014
Persistent link: https://www.econbiz.de/10010236837
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