//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Brax, Saara A."
~person:"Brown, Brian P."
~person:"Chu, Angela Mai Chi"
~subject:"B-to-B-Marketing"
~subject:"Literature review"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Literature review"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Literature review
Bibliometrics
2
Bibliometrie
2
Advertising
1
B2B advertising
1
B2B communications
1
Business-to-business marketing
1
Concept-centric
1
Cruise
1
Industrial advertising
1
Kreuzfahrt
1
Lieferantenmanagement
1
Narratives
1
Onboard revenue
1
Preismanagement
1
Pricing strategy
1
Revenue management
1
Revenue-Management
1
Servitization
1
Supplier relationship management
1
Ticket revenue
1
Topic modeling
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Brax, Saara A.
Brown, Brian P.
Chu, Angela Mai Chi
Seuring, Stefan
11
Apostolou, Barbara
10
Hassell, John M.
10
Dorminey, Jack W.
9
Sarkis, Joseph
8
Rahman, Zillur
7
Brandenburg, Marcus
6
Buscher, Udo
5
Durst, Susanne
5
Dwivedi, Yogesh Kumar
5
Jia, Fu
5
Mention, Anne-Laure
5
Rebele, James E.
5
Rebs, Tobias
5
Beliën, Jeroen
4
Davarzani, Hoda
4
Demeulemeester, Erik
4
Glock, Christoph H.
4
Hossain, Mokter
4
Kanbach, Dominik K.
4
Kumar, Satish
4
Parida, Vinit
4
Poutanen, Petro
4
Prügl, Reinhard
4
Wagner, Ralf
4
Abu Bakar bin Abdul Hamid
3
Ahn, Heinz
3
Alon, Ilan
3
Andreini, Daniela
3
Astrachan, Joseph H.
3
Bartkowski, Bartosz
3
Beske, Philip
3
Bick, Markus
3
De Bruecker, Philippe
3
De Massis, Alfredo
3
Esposito, Emilio
3
Fahimnia, Behnam
3
Furrer, Olivier
3
Gascó, José
3
Goodell, John W.
3
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of contemporary hospitality management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cruise revenue management : cross-discipline
literature
review
and development of an integrated cruise revenue management framework
Chu, Angela Mai Chi
;
Hsu, Cathy H. C.
- In:
International journal of contemporary hospitality management
35
(
2023
)
10
,
pp. 3542-3569
Persistent link: https://www.econbiz.de/10014334327
Saved in:
2
The tribes in the field of servitization : discovering latent streams across 30 years of research
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Brax, Saara A.
; …
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 70-84
Persistent link: https://www.econbiz.de/10012588313
Saved in:
3
The untapped potential of B2B advertising : a
literature
review
and future
Swani, Kunal
;
Brown, Brian P.
;
Mudambi, Susan M.
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 581-593
Persistent link: https://www.econbiz.de/10012291391
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->