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Brennan, Ross
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Industrial marketing management : the international journal for industrial and high-tech firms
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Dealing with challenges to methodological pluralism : the paradigm problem, psychological resistance and cultural barriers
Midgley, Gerald
;
Nicholson, John D.
;
Brennan, Ross
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 150-159
Persistent link: https://www.econbiz.de/10011707101
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