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Search: subject:"Fast moving consumer goods (FMCG)"
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Consumer behaviour
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Creativity
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Bressolles, Gregory
Antohi, Valentin Marian
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Asia-Pacific journal of business administration
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Indispensable components of creativity, innovation, and FMCG companies' competitive performance : a resource-based view (RBV) of the firm
Naser Valaei
;
Sajad Rezaei
;
Bressolles, Gregory
;
Dent, …
- In:
Asia-Pacific journal of business administration
14
(
2022
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012797564
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