Kemper, Jan; Schilke, Oliver; Reimann, Martin; Wang, Xuyi; … - In: Journal of Business Research 66 (2013) 10, pp. 1954-1963
several industries and countries, we examined CSR as moderator of the relationship between marketing capabilities and firm … capabilities had significant relationships with firm performance. For firms in industries with high competitive intensity …, marketing capabilities have a stronger positive impact on performance when CSR is high versus low. This research sheds light on …