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~person:"Breuer, Christoph"
~subject:"Sponsoring"
~subject:"Sport"
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Sponsoring
Sport
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Breuer, Christoph
Maennig, Wolfgang
20
Parent, Milena M.
12
Funk, Daniel C.
10
Lacey, Russell
9
O'Reilly, Norm
9
Szymanski, Stefan
9
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Nufer, Gerd
7
Stahler, Kevin
7
Vierhaus, Christopher
7
Ziebarth, Nicolas R.
7
Feddersen, Arne
6
Grohs, Reinhard
6
Humphreys, Brad R.
6
Jordan, Jeremy S.
6
Senik-Leygonie, Claudia
6
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5
Cornwell, T. Bettina
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Kaplanidou, Kyriaki
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Kennelly, Millicent
5
Kim, Yu Kyoum
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5
Koronios, Konstantinos
5
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European Sport management quarterly : ESMQ
1
International journal of sport finance
1
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
1
Strategies in sports marketing : technologies and emerging trends
1
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ECONIS (ZBW)
6
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1
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
2
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
3
How efficient is dynamic pricing for sport events? : designing a dynamic pricing model for Bayern Munich
Kemper, Christopher
;
Breuer, Christoph
- In:
International journal of sport finance
11
(
2016
)
1
,
pp. 4-25
Persistent link: https://www.econbiz.de/10011452042
Saved in:
4
Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Rumpf, Christopher
;
Breuer, Christoph
- In:
Strategies in sports marketing : technologies and …
,
(pp. 238-254)
.
2014
Persistent link: https://www.econbiz.de/10010362962
Saved in:
5
The value of Olympic success and the intangible effects of sport events : a contingent valuation approach in Germany
Wicker, Pamela
;
Hallmann, Kristin
;
Breuer, Christoph
; …
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
4
,
pp. 337-355
Persistent link: https://www.econbiz.de/10009618046
Saved in:
6
Der Wirtschafts- und Wachstumsmarkt Sport
Breuer, Christoph
;
Wicker, Pamela
;
Pawlowski, Tim
- In:
Management im Sport : betriebswirtschaftliche …
,
(pp. 61-86)
.
2012
Persistent link: https://www.econbiz.de/10014567650
Saved in:
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