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~person:"Breuer, Christoph"
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Breuer, Christoph
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Taking fan engagement to a new level : assessing sports consumer interest in virtual environments and
Web
3
activations
Schlimm, Joern
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 928-949
Persistent link: https://www.econbiz.de/10014430857
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