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~person:"Breugelmans, Els"
~person:"Chun, So Yeon"
~person:"Ieva, Marco"
~person:"Stourm, Valeria"
~subject:"Verkaufsförderung"
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Verkaufsförderung
Kundenbindungsprogramm
18
Loyalty program
18
Beziehungsmarketing
17
Relationship marketing
17
Consumer behaviour
9
Konsumentenverhalten
9
Einzelhandel
6
Retail trade
6
Loyalty programs
4
Bayes-Statistik
3
Bayesian estimation
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Bayesian inference
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Retailing
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loyalty programs
3
Big Data
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Big data
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Data Mining
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Loyalty program design
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Revenue management
2
Revenue-Management
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Sales promotion
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Abwertung
1
Cluster analysis
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Clusteranalyse
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Consumer flexibility
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Corporate Social Responsibility
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Corporate social responsibility
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Corporate social responsibility (CSR)
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Currency devaluation
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Customer relationship management
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Customer retention
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Customer satisfaction
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Customer value
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Datenschutz
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Dynamic programming
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Breugelmans, Els
Chun, So Yeon
Ieva, Marco
Stourm, Valeria
Bijmolt, Tammo H. A.
4
Nevo, Aviv
3
Verhoef, Peter C.
3
Wolfram, Catherine D.
3
Bauer, Hans H.
2
Dorotic, Matilda
2
Ekinci, Emre
2
Görtz, Gunnar
2
Kaiser, Thomas
2
Kauhanen, Antti
2
Li, Zonghuo
2
Natter, Martin
2
Nies, Salome
2
Pandey, Neeraj
2
Park, Young-Hoon
2
Reutterer, Thomas
2
Waldman, Michael
2
Winkelmann, Axel
2
Allen, Beth Elaine
1
Andrews, Michelle
1
Ansari, Asim
1
Argo, Jennifer
1
Argo, Jennifer J.
1
Ba, Sulin
1
Becker, Jörg
1
Beverungen, Daniel
1
Boon, Edward
1
Boztuğ, Yasemin
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Brečić, Ružica
1
Call, Guido
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Capizzani, Mario
1
Cassia, Fabio
1
Chen, Haipeng
1
Chen, Yongmin
1
Cheng, T. C. E.
1
Cheng, Xianghui
1
Clark, Ronald A.
1
Collard, Christophe
1
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MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
2
A multistep approach to derive targeted category promotions
Breugelmans, Els
;
Boztuğ, Yasemin
;
Reutterer, Thomas
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 141-186
Persistent link: https://www.econbiz.de/10009007358
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