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~person:"Breugelmans, Els"
~person:"Chun, So Yeon"
~person:"Ieva, Marco"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Kundenkarte"
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Beziehungsmarketing
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Kundenbindungsprogramm
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Loyalty program
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
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2
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
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