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~person:"Brinson, Nancy H."
~person:"Crawford, Garry"
~person:"Cui, Xuebin"
~subject:"Mobile application"
~type_genre:"Accompanied by computer file"
~type_genre:"Article in journal"
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Search: subject_exact:"Podcast advertising"
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Mobile application
Consumer behaviour
5
Internet marketing
5
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Online-Marketing
5
Mobile Anwendung
4
Mobile Business
4
Mobile Marketing
4
Mobile business
4
Mobile marketing
4
Mobile communications
3
Mobilkommunikation
3
Advertising
2
Advertising effects
2
Innovation adoption
2
Innovationsakzeptanz
2
Podcast advertising
2
Werbewirkung
2
Werbung
2
Apps
1
Audiences
1
Beziehungsmarketing
1
Brand management
1
Brands
1
Classic music
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Confidence
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Customer segmentation
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Distribution channel
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Großbritannien
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Horizontal differentiation
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Brinson, Nancy H.
Crawford, Garry
Cui, Xuebin
Ghose, Anindya
3
Alcázar Martínez, Benjamin del
1
Ataman, M. Berk
1
Axcell, Shana
1
Baek, Tae Hyun
1
Bagnall, Gaynor
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1
Florido-Benítez, Lázaro
1
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Garcia-Duque, Jorge
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Gokgoz, Zeynep Aydin
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Goodrich, Kendall
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Gu, Bin
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Ki, Tang Pui
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Arts and the market
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Electronic commerce research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
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ECONIS (ZBW)
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1
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
2
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
3
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
4
Brended app implementation the London Symphony Orchester
Gosling, Victoria
;
Crawford, Garry
;
Bagnall, Gaynor
; …
- In:
Arts and the market
6
(
2016
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10011580957
Saved in:
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