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~person:"Brinson, Nancy H."
~person:"Cui, Xuebin"
~person:"Kumar, Vikas"
~type_genre:"Accompanied by computer file"
~type_genre:"Article in journal"
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Search: subject_exact:"Podcast advertising"
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Internet marketing
6
Online-Marketing
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Mobile Marketing
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5
Mobilkommunikation
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Consumer behaviour
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mobile marketing
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Brinson, Nancy H.
Cui, Xuebin
Kumar, Vikas
Shankar, Venkatesh
6
Luo, Xueming
5
Fang, Zheng
4
Ghose, Anindya
4
Spann, Martin
4
Dix, Steve
3
Katona, Zsolt
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Krafft, Manfred
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Lipsman, Andrew
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Stephen, Andrew T.
3
Agarwal, Reeti
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Baek, Tae Hyun
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Bart, Yakov
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Bernritter, Stefan F.
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Brandt, Tobias
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Drennan, Judy
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Drossos, Dimitris A.
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Dwivedi, Yogesh Kumar
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Florido-Benítez, Lázaro
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Fritz, Wolfgang
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Fulgoni, Gian M.
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Gao, Tao
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Giaglis, George M.
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Jerath, Kinshuk
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Electronic commerce research
1
International journal of business innovation and research : IJBIR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer marketing
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Journal of marketing communications
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ECONIS (ZBW)
7
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1
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
2
Consumer response to podcast advertising : the interactive role of persuasion knowledge and parasocial relationships
Brinson, Nancy H.
;
Lemon, Laura L.
;
Bender, Coral
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 971-982
Persistent link: https://www.econbiz.de/10014471164
Saved in:
3
Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
Saved in:
4
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
5
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
6
A strategic framework for non-intrusive mobile marketing campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
Saved in:
7
Mobile marketing campaigns : practices, challenges and opportunities
Kumar, Vikas
;
Mittal, Saurabh
- In:
International journal of business innovation and …
21
(
2020
)
4
,
pp. 523-539
Persistent link: https://www.econbiz.de/10012199558
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