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~person:"Brinson, Nancy H."
~person:"Cui, Xuebin"
~person:"Sárváry, Miklós"
~subject:"Online-Marketing"
~type_genre:"Accompanied by computer file"
~type_genre:"Article in journal"
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Search: subject_exact:"Podcast advertising"
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Online-Marketing
Consumer behaviour
6
Internet marketing
6
Konsumentenverhalten
6
Mobile Business
5
Mobile Marketing
5
Mobile business
5
Mobile communications
5
Mobile marketing
5
Mobilkommunikation
5
Advertising
4
Advertising effects
4
Werbewirkung
4
Werbung
4
Mobile Anwendung
3
Mobile application
3
Innovation adoption
2
Innovationsakzeptanz
2
Podcast advertising
2
Beziehungsmarketing
1
Confidence
1
Credibility
1
Customer segmentation
1
Distribution channel
1
Einzelhandel
1
Feldforschung
1
Field research
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Glaubwürdigkeit
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Horizontal differentiation
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Internet
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Latent class model
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Market segmentation
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Marktsegmentierung
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Brinson, Nancy H.
Cui, Xuebin
Sárváry, Miklós
Spann, Martin
4
Fang, Zheng
3
Ghose, Anindya
3
Katona, Zsolt
3
Luo, Xueming
3
Stephen, Andrew T.
3
Andrews, Michelle
2
Arnita, Devi
2
Avis, Mark
2
Bart, Yakov
2
Bernritter, Stefan F.
2
Drossos, Dimitris A.
2
Florido-Benítez, Lázaro
2
Giaglis, George M.
2
Gordon, Brett R.
2
Jerath, Kinshuk
2
Ketelaar, Paul E.
2
Kumar, Vikas
2
Lemon, Laura L.
2
Maseeh, Haroon Iqbal
2
Maseke, Bernardus Franco
2
Mittal, Saurabh
2
Narayanan, Sridhar
2
Nasution, Reza Ashari
2
Rafieian, Omid
2
Santoso, Irene
2
Shankar, Venkatesh
2
Shin, Jiwoong
2
Shin, Wonsun
2
Smith, Katherine Taken
2
Trinh, Giang
2
Varnali, Kaan
2
Wilbur, Kenneth C.
2
Yoganarasimhan, Hema
2
Zubcsek, Peter Pal
2
Aas, Tor Helge
1
Abhishek
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Electronic commerce research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer marketing
1
Journal of marketing
1
Journal of marketing communications
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Journal of marketing research : JMR
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ECONIS (ZBW)
6
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1
Consumer response to podcast advertising : the interactive role of persuasion knowledge and parasocial relationships
Brinson, Nancy H.
;
Lemon, Laura L.
;
Bender, Coral
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 971-982
Persistent link: https://www.econbiz.de/10014471164
Saved in:
2
Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
Saved in:
3
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
4
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
5
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
6
Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
Saved in:
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