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~person:"Brinson, Nancy H."
~person:"Cui, Xuebin"
~person:"Spann, Martin"
~subject:"Beziehungsmarketing"
~type_genre:"Accompanied by computer file"
~type_genre:"Article in journal"
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Beziehungsmarketing
Internet marketing
8
Online-Marketing
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Mobile Marketing
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Mobile marketing
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Mobile communications
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Mobilkommunikation
6
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5
Consumer behaviour
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Podcast advertising
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Customer segmentation
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Brinson, Nancy H.
Cui, Xuebin
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Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
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