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~person:"Brinson, Nancy H."
~person:"Giaglis, George M."
~type_genre:"Accompanied by computer file"
~type_genre:"Article in journal"
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Brinson, Nancy H.
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Electronic commerce research and applications
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ECONIS (ZBW)
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Consumer response to podcast advertising : the interactive role of persuasion knowledge and parasocial relationships
Brinson, Nancy H.
;
Lemon, Laura L.
;
Bender, Coral
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 971-982
Persistent link: https://www.econbiz.de/10014471164
Saved in:
2
Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
Saved in:
3
The effects of product involvement and impulse buying on purchase intentions in mobile text advertising
Drossos, Dimitris A.
;
Kokkinaki, Flora
;
Giaglis, George M.
- In:
Electronic commerce research and applications
13
(
2014
)
6
,
pp. 423-430
Persistent link: https://www.econbiz.de/10011349112
Saved in:
4
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
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