Rosenstand, Claus Andreas Foss Gram; Brix, Jacob; … - In: Journal of business models : JOBM 11 (2023) 3, pp. 62-76
The area of interest is future business model innovation in Society 5.0. This is important as the transition from … Society 4.0 to Society 5.0 is happening at an exponential pace driven by the Metaverse. Thus, the research question is: how … should companies think and do business model innovation in the Society 5.0 / Metaverse space? The method is conceptual, where …