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~person:"Broniarczyk, Susan M."
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Broniarczyk, Susan M.
Gershoff, Andrew D.
24
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research : JMR
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The Reciprocal Effects of Brand Equity and Trivial Attributes
Broniarczyk, Susan M.
;
Gershoff, Andrew D.
- In:
Journal of marketing research : JMR
40
(
2003
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10006650432
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2
Recommendation or Evaluation? Task Sensitivity in Information Source Selection
Gershoff, Andrew D.
;
Broniarczyk, Susan M.
;
West, …
- In:
Journal of consumer research : JCR ; an …
28
(
2001
)
3
,
pp. 418-438
Persistent link: https://www.econbiz.de/10006656187
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