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~person:"Bronnenberg, Bart J."
~person:"Carpenter, Phil"
~person:"Ries, Laura"
~subject:"Online-Marketing"
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Online-Marketing
Markenname
16
Brand name
12
Consumer preferences
12
Konsumentenpräferenzen
12
Consumer goods industry
7
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7
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Bronnenberg, Bart J.
Carpenter, Phil
Ries, Laura
Kircher, Sybille
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ECONIS (ZBW)
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Die 11 unumstößlichen Gebote des Internet-Branding
Ries, Al
;
Ries, Laura
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001576769
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