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~person:"Bronnenberg, Bart J."
~person:"Carpenter, Phil"
~person:"Ries, Laura"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Sanders, Robert E.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 382-406
Persistent link: https://www.econbiz.de/10012212454
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