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Search: person:"Prasad, Ashutosh"
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Bronnenberg, Bart J.
Prasad, Ashutosh
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Product entry timing in dual distribution channels : the case of the movie industry
Prasad, Ashutosh
;
Bronnenberg, Bart J.
;
Mahajan, Vijay
- In:
Review of marketing science
2
(
2004
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003888156
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