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~person:"Bronner, Fred"
~subject:"Consumer behaviour"
~subject:"Verbraucher"
~type:"article"
~type_genre:"Book section"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Increasing family democracy and the implications for advertising
Bronner, Fred
- In:
Advertising and communication : proceedings 4th …
,
(pp. 260-266)
.
2005
Persistent link: https://www.econbiz.de/10003353826
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