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~person:"Brotons, José M."
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cost of loss of image
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Brotons, José M.
Scherger, Valeria
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Development of a quantification model for the cost of loss of image with customer complaints
Sansalvador, Manuel E.
;
Brotons, José M.
- In:
Total quality management & business excellence : an …
29
(
2018
)
14
,
pp. 1633-1647
Persistent link: https://www.econbiz.de/10011962117
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