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~person:"Brouwer, Caryb"
~person:"Kaltcheva, Velitchka D."
~subject:"Markenführung"
~type:"article"
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Markenführung
Brand management
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Interactive media
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Interaktive Medien
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Online-Marketing
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Breakfast cereals
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Frühstückszerealien
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Kellogg Company <Battle Creek, Mich.>
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Brouwer, Caryb
Kaltcheva, Velitchka D.
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Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
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2
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
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