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The journal of retail marketing management research : JRMMR
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Pervasive information system devices enhancement of the shopping experience : enablers and barriers to its adoption
Brown, Christopher J.
;
Mallick, Sofie
;
Serby, Kate
- In:
The journal of retail marketing management research : JRMMR
1
(
2007/08
)
2
,
pp. 17-29
Persistent link: https://www.econbiz.de/10003727774
Saved in:
2
Pervasive information system devices enhancement of the shopping experience : enablers and barriers to its adoption
Brown, Christopher J.
;
Mallick, Sofie
;
Serby, Kate
- In:
The journal of retail marketing management research : JRMMR
1
(
2007/08
)
2
,
pp. 17-29
Persistent link: https://www.econbiz.de/10009883896
Saved in:
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