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~person:"Brown, Robert"
~person:"Clement, Michel"
~person:"Goldfarb, Avi"
~subject:"Geschäftsmodell"
~type:"article"
~type_genre:"Article in journal"
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International review of entrepreneurship : IRE
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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When consumers can return digital products : influence of firm- and consumer-induced communication on the returns and profitability of news articles
Schulz, Petra
;
Shehu, Edlira
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 454-470
Persistent link: https://www.econbiz.de/10012134268
Saved in:
2
Moonpig.com : do MBA business plans really work? ; part 3: bringing home the bacon
Brown, Robert
;
Hussels, Stephanie
- In:
International review of entrepreneurship : IRE
9
(
2011
)
4
,
pp. 285-288
Persistent link: https://www.econbiz.de/10009552704
Saved in:
3
Moonpig.com : do MBA business plans really work? ; part 2: over the moon
Brown, Robert
;
Hussels, Stephanie
- In:
International review of entrepreneurship : IRE
9
(
2011
)
4
,
pp. 273-284
Persistent link: https://www.econbiz.de/10009552705
Saved in:
4
Moonpig.com : do MBA business plans really work? ; part1: against all the odds
Brown, Robert
;
Hussels, Stephanie
- In:
International review of entrepreneurship : IRE
9
(
2011
)
4
,
pp. 253-272
Persistent link: https://www.econbiz.de/10009552707
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