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~person:"Brown, Stephen"
~subject:"Brand management"
~subject:"City marketing"
~subject:"Stadtmarketing"
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Brown, Stephen
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Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
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ECONIS (ZBW)
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Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place
Brown, Stephen
;
Campelo, Adriana
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10010467247
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2
A brand so bad it's good : the paradoxical place marketing of Belfast
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1251-1276
Persistent link: https://www.econbiz.de/10010209646
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