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~person:"Bruce, Norris I."
~source:"econis"
~subject:"Advertising media"
~subject:"Markenimage"
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Discovering how advertising grows sales and builds brands
Bruce, Norris I.
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 793-806
Persistent link: https://www.econbiz.de/10009688816
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