Bruggen, G.H. van; Wierenga, B. - Erasmus Research Institute of Management (ERIM), ERIM … - 2005
be monitored over time.
Free Keywords
Customer Relationship Management, Marketing Management Support Systems, Survey … marketing management support systems (Little 1970; Lilien, Kotler, and Moorthy
1992; Lilien and Rangaswamy 2004; Wierenga and …