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~person:"Bruggen, Gerrit van"
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Search: subject:"Branching Processes"
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Bruggen, Gerrit van
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A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
Lans, Ralf van der
;
Bruggen, Gerrit van
;
Eliashberg, …
- In:
Marketing Science
29
(
2010
)
2
,
pp. 348-365
paper develops such a model using the theory of
branching
processes
. The proposed viral branching model allows customers to …
Persistent link: https://www.econbiz.de/10008787595
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