//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bruhn, Manfred"
~person:"Eagle, Lynne C."
~type_genre:"Arbeitspapier"
~type_genre:"Fallstudiensammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Absatzwirtschaft"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing
12
Neuseeland
7
New Zealand
7
Arzneimittel
3
Pharmaceuticals
3
Dienstleistungsmarketing
2
Services marketing
2
Theorie
2
Theory
2
Absatz
1
Advertising
1
Analphabetismus
1
Beziehungsmarketing
1
Children
1
Comparison
1
Consumer behaviour
1
Consumer policy
1
Deutschland
1
Dienstleistung
1
Dienstleistungsbetrieb
1
Dienstleistungsmanagement
1
Dienstleistungsqualität
1
E-commerce
1
Electronic Commerce
1
Fallstudie
1
Food
1
Game theory
1
Germany
1
Gesundheitspolitik
1
Gesundheitsvorsorge
1
Globalisierung
1
Globalization
1
Graduate economics education
1
Grauer Markt
1
Grey market
1
Health policy
1
Illiteracy
1
Information technology
1
Informationstechnik
1
Japan
1
more ...
less ...
Type of publication
All
Book / Working Paper
12
Type of publication (narrower categories)
All
Arbeitspapier
Fallstudiensammlung
Lehrbuch
49
Textbook
33
Bibliografie enthalten
17
Bibliography included
17
Aufsatzsammlung
15
Handbook
12
Handbuch
12
Aufsatz im Buch
11
Book section
11
Collection of articles of several authors
10
Sammelwerk
10
Aufgabensammlung
8
Graue Literatur
8
Non-commercial literature
8
Working Paper
8
Case study
7
Fallstudie
7
Festschrift
7
Bibliografie
5
Article in journal
3
Aufsatz in Zeitschrift
3
Einführung
3
Wörterbuch
3
Enzyklopädie
2
Interview
2
Nachschlagewerk
2
Reference book
2
Mehrbändiges Werk
1
Multi-volume publication
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
8
German
4
Author
All
Bruhn, Manfred
Eagle, Lynne C.
Franses, Philip Hans
9
Fritz, Wolfgang
8
Wiedmann, Klaus-Peter
8
Meffert, Heribert
6
Raffée, Hans
6
Tscheulin, Dieter K.
5
Bauer, Hans H.
4
Belleflamme, Paul
4
Bodenstein, Gerhard
4
Fitzgerald, Doireann
4
Hartley, Robert F.
4
Helmig, Bernd
4
Kirchgeorg, Manfred
4
Paap, Richard
4
Peitz, Martin
4
Anders, Sven
3
Bachmann, Ruediger
3
Basu, Kaushik
3
Belz, Frank
3
Benner, Eckhard
3
Brekke, Kurt R.
3
Bronnenberg, Bart J.
3
Ehrlich, Gabriel
3
Farm, Ante
3
Fok, Dennis
3
Haller, Stefanie
3
Hawkins, Jacinta
3
Helm, Roland
3
Homburg, Christian
3
Kaiser, Ulrich
3
Langerak, Fred
3
Leeflang, Peter
3
Loudon, David L.
3
Meyer, Jörn-Axel
3
Midgley, David F.
3
Pasquier, Martial
3
Pepels, Werner
3
Pieters, Rik
3
more ...
less ...
Published in...
All
Working paper / Department of Commerce, College of Business, Massey University
8
Gabler-Lehrbuch
2
Meffert Marketing Edition
1
Meffert-Marketing-Edition
1
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Breaking through the invisible barrier of low functional literacy : implications for health communication
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Styles, Erica
;
Reid, Jim
-
2005
Persistent link: https://www.econbiz.de/10003142667
Saved in:
2
The games marketers play : perspectives on marketing communication, self-regulation and game theory
Schumacher, Christoph
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10003332093
Saved in:
3
Cross-cultural comparison of food in the children's media environment in New Zealand and Japan
Hawkins, Jacinta
;
Eagle, Lynne C.
;
Bulmer, Sandy
-
2004
Persistent link: https://www.econbiz.de/10002084558
Saved in:
4
Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Kitchen, Philip J.
; …
-
2004
Persistent link: https://www.econbiz.de/10002084600
Saved in:
5
A doctor's dilemma : does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?
Eagle, Lynne C.
;
Chamberlain, Kerry
-
2002
Persistent link: https://www.econbiz.de/10001715417
Saved in:
6
Direct to the consumer promotion of medication and retail pharmacists : a missing link in the debate
Eagle, Lynne C.
;
Chamberlain, Kerry
;
Zou, Liping
-
2002
Persistent link: https://www.econbiz.de/10001722271
Saved in:
7
Balancing marketing education and information technology : matching needs or needing a better match?
Eagle, Lynne C.
;
Hunt, Lynne
;
Kitchen, Philip
-
2002
Persistent link: https://www.econbiz.de/10001726430
Saved in:
8
Exzellenz im Dienstleistungsmarketing : Fallstudien zur Kundenorientierung
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
ed.
); …
-
2002
-
1. Auflage
Persistent link: https://www.econbiz.de/10014012698
Saved in:
9
Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.
;
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001650592
Saved in:
10
Dienstleistungsmarketing : Grundlagen, Konzepte, Methoden ; mit Fallbeispielen
Meffert, Heribert
;
Bruhn, Manfred
-
1997
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000601077
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->