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~person:"Bruhn, Manfred"
~person:"Fließ, Sabine"
~person:"Homburg, Christian"
~person:"Rudolph, Bettina"
~subject:"Brand management"
~subject:"Europe"
~subject:"Procurement"
~subject:"Theorie"
~type_genre:"Sammelwerk"
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Brand management
Europe
Procurement
Theorie
B-to-B-Marketing
3
Business-to-business marketing
3
Deutschland
3
Germany
3
Theory
3
Kundenorientierung
2
Lieferantenmanagement
2
Marketing management
2
Marketingmanagement
2
Supplier relationship management
2
00.09.1995
1
Beschaffung
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Bundling strategy
1
Business-to-Business-Marketing
1
Consumer goods marketing
1
Customer integration
1
Dienstleistungsmanagement
1
Dienstleistungsmarketing
1
Direktmarketing
1
Heribert Meffert
1
International marketing
1
Internationales Marketing
1
Konsumgütermarketing
1
Kundenintegration
1
Kundenmanagement
1
Leistungsbündel
1
Marketing
1
Preismanagement
1
Preispolitik
1
Pricing strategy
1
Relationship marketing
1
Service management
1
Services marketing
1
Value creation
1
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Sammelwerk
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3
Article in journal
2
Aufsatz in Zeitschrift
2
Hochschulschrift
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Konferenzschrift
2
Thesis
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Arbeitspapier
1
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1
Bibliografie enthalten
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1
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Language
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German
3
Author
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Bruhn, Manfred
Fließ, Sabine
Homburg, Christian
Rudolph, Bettina
Kleinaltenkamp, Michael
9
Plinke, Wulff
3
Andersson, Per
1
Backhaus, Klaus
1
Baumgarth, Carsten
1
Büschken, Joachim
1
Canavari, Maurizio
1
Ellis, Nick
1
Friedrich, Wilhelm
1
Garbe, Bernd
1
Gey, Thomas
1
Gil Lafuente, Ana María
1
Gil-Lafuente, Jaime
1
Jacob, Frank
1
Meffert, Heribert
1
Merigo, Jose Maria
1
Meyer, Margit
1
Mitręga, Maciej
1
Pepels, Werner
1
Pressey, Andrew
1
Sheth, Jagdish N.
1
Strothmann, Karl-Heinz
1
Tadajewski, Mark
1
Thomas, Robert J.
1
Totzek, Dirk
1
Tscheulin, Dieter K.
1
Tunisini, Annalisa
1
Waśkowski, Zygmunt
1
Wehrle, Friedrich
1
Weiber, Rolf
1
Wind, Yoram
1
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ECONIS (ZBW)
3
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1
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
2
Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
Saved in:
3
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000423352
Saved in:
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