//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bruhn, Manfred"
~person:"Gronover, Sandra Christine"
~person:"Swoboda, Uwe C."
~subject:"Marketingmanagement"
~subject:"Vertriebsweg"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bankmarketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Vertriebsweg
Bank marketing
9
Bankmarketing
9
Beziehungsmarketing
5
Deutschland
5
Relationship marketing
5
Germany
4
Marketing management
4
Financial services
3
Finanzdienstleistung
3
Personal banking
3
Privatkundengeschäft
3
Theorie
2
Theory
2
Bank
1
Bank management
1
Bankmanagement
1
Branchenentwicklung
1
Competitive strategy
1
Consumer behaviour
1
Customer value
1
Dienstleistungsmarketing
1
Direct Banking
1
Direct bank
1
Direct marketing
1
Direktbank
1
Direktmarketing
1
Distribution channel
1
Dynamic investment appraisal
1
Dynamische Investitionsrechnung
1
Electronic Banking
1
Electronic banking
1
Finanzdienstleistungsmarkt
1
Konsumentenverhalten
1
Kreditinstitut
1
Kundenmanagement
1
Kundenwert
1
Market research
1
Marketingstrategie
1
Marktforschung
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Aufsatzsammlung
1
Collection of articles of several authors
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Sammelwerk
1
Thesis
1
more ...
less ...
Language
All
German
3
English
1
Author
All
Bruhn, Manfred
Gronover, Sandra Christine
Swoboda, Uwe C.
Bartmann, Dieter
3
Nirschl, Marco
3
Peters, Anja
3
Reichel, Denis
3
Schöning, Stephan
3
Thiesing, Ernst-Otto
3
Tropp, Jörg
3
Benkenstein, Martin
2
Betsch, Oskar
2
Boening, Dieter
2
Deutz, Julian
2
Epple, Manfred H.
2
Fürderer, Kai
2
Gerstner, Reinhard
2
Görgen, Frank
2
Hahn, Marco
2
Hellenkamp, Detlef
2
Hunke, Guido
2
Keck, Markus
2
Kleine, Jens
2
Kram, Stefan
2
Köhler, Matthias
2
Lang, Gunnar
2
Lippmann, Ingo
2
Reichel, Christopher
2
Schmoll, Anton
2
Sommerhäuser, Gereon
2
Stuhldreier, Uwe
2
Walter, Georg
2
Wentlandt, Albert
2
Wittenberg, Jörg H.
2
Aksin, O. Zeynep
1
Akşin, O. Zeynep
1
Alles, Heinrich K.
1
Angraini, Yenni
1
Ausfelder, Richard
1
Bacher, Urban
1
Bluschke, Michael
1
Brinkmann, Stefan
1
more ...
less ...
Published in...
All
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Kompendium bankbetrieblicher Anwendungsfelder
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The link between marketing instruments and customer perceptions
Bruhn, Manfred
;
Georgi, Dominik
;
Tuzovic, Sven
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
1
,
pp. 50-67
Persistent link: https://www.econbiz.de/10003837024
Saved in:
2
Multi-Channel-Management : Konzepte, Techniken und Fallbeispiele aus dem Retailbereich der Finanzdienstleistungsbranche
Gronover, Sandra Christine
-
2003
Persistent link: https://www.econbiz.de/10001834512
Saved in:
3
Direct Banking : wie virtuelle Institute das Bankgeschäft revolutionieren
Swoboda, Uwe C.
(
ed.
)
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001506851
Saved in:
4
Privatkundengeschäft der Kreditinstitute : Marketingstrategien und Managementprozesse
Swoboda, Uwe C.
-
1998
-
3., veränd. Aufl.
Persistent link: https://www.econbiz.de/10014268076
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->