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~person:"Bruhn, Manfred"
~person:"Laine, Teemu"
~subject:"Relationship marketing"
~type_genre:"Case study"
~type_genre:"Fallstudie"
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Relationship marketing
Beziehungsmarketing
2
Dienstleistungsqualität
2
Quality management
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Qualitätsmanagement
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Service quality
2
2003-2008
1
Automobilzulieferindustrie
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Automotive supplier industry
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Business game
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Dienstleistungsbetrieb
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Dienstleistungsmarketing
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Finland
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Finnland
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Kundenorientierung
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Marketing
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Organisatorischer Wandel
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Bruhn, Manfred
Laine, Teemu
Smith, Alan D.
2
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1
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Altinay, Levent
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Baron, Steve
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Bremecker, Michael
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Michelli, Joseph A.
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Managing service quality : MSQ ; an international journal
1
Meffert Marketing Edition
1
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ECONIS (ZBW)
2
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Using a business game concept to enhance servitization : a longitudinal case study
Laine, Teemu
;
Paranko, Jari
;
Suomala, Petri
- In:
Managing service quality : MSQ ; an international journal
22
(
2012
)
5
,
pp. 428-446
Persistent link: https://www.econbiz.de/10009681580
Saved in:
2
Exzellenz im Dienstleistungsmarketing : Fallstudien zur Kundenorientierung
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
ed.
); …
-
2002
-
1. Auflage
Persistent link: https://www.econbiz.de/10014012698
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